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CVS Media Exchange

CVS' retailer media network taps into data from the drugstore's 74 million loyalty members.
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cvs media exchange

CVS' retailer media network is CVS Media Exchange (CMX).

Tapping data from the retailer's 74 million ExtraCare members, the CVS retail media network aims to connect brands with new and existing shoppers through targeted content via solutions including in-store advertising, programmatic display, social media, sponsored search, connected TV and video, audio, on-site search, and on-site display.

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More Information

This is an excerpt from the Path to Purchase Institute's Retailer Profiles. Members get full access to these profiles. For more information on membership, click here. 

Advertisers can track real-time performance through a self-service reporting dashboard to view how CMX campaigns bring in new buyers, drive sales, and track ROAS.

CMX’s strategic partnerships include:

  • Google
  • The Trade Desk
  • Meta
  • Pinterest
  • Criteo
  • LiveRamp
  • Innovid

In 2024, CMX:

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