CVS Media Exchange
CVS' retailer media network taps into data from the drugstore's 74 million loyalty members.
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This is an excerpt from the Path to Purchase Institute's Retailer Profiles. Members get full access to these profiles. For more information on membership, click here.
Advertisers can track real-time performance through a self-service reporting dashboard to view how CMX campaigns bring in new buyers, drive sales, and track ROAS.
CMX’s strategic partnerships include:
- The Trade Desk
- Meta
- Criteo
- LiveRamp
- Innovid
In 2024, CMX:
- partnered with Pinterest to bring greater transparency to its partners and CPG brand suppliers. Through LiveRamp's clean room solutions, CMX's partners can track attributed Pinterest sales.
- implemented measures to align with the Interactive Advertising Bureau's guidelines for retail media and measurement.
- launched a self-service option in partnership with The Trade Desk.
View More Retail Media Network Profiles